![]() Therefore, SEO (Search Engine Optimization) will become VOS (Voice Optimization Search), and the search engine will only offer a result when a voice search is done. ![]() In the same sense, Google has expressed itself, which has already advanced that by 2020 half of the searches will be by voice. In a few years, we can say goodbye to SEO (Search Engine Optimization) searches to embrace VOS (Voice Optimization Search) through the so-called ‘smart speakers’ or smart speakers. From SEO To YOU How Does Voice Search Transform Searches?Īccording to ComScore, an international company that measures the digital audiences of newspapers in Spain and analyses users’ behavior’s beyond the media, 50% of the searches we carried out in 2020 will be through voice. In addition, it represents a new challenge for many companies and brands, which will need to be ‘found’ by these devices when consumers request any service, another challenge within the digitization process in which many companies find themselves. The rise of these smart devices raises the possibility of facing a new paradigm shift. Google, of course, was the first company to launch Google Home, its voice-enabled smart device, in Spain, but Ikea has also teamed up with the speaker manufacturer Sonos to launch its smart speaker, which looks like a lamp. Smart speakers are currently the fastest-growing consumer technology, and a good example of this is that last Christmas’s best-selling gift on Amazon was the Echo Dot, a voice-controlled hands-free device that incorporates the virtual assistant Alexa. Ready for the Age of Voice Marketing? The Rise Of Smart Speakers Since Apple announced on October 4, 2011, that it would include an artificial intelligence system in its iPhone 4S with voice assistant functions called Siri, a world full of possibilities has opened up in which the voice takes on the main role. ![]() In countries like the United States, for example, online audio is already a key part of the strategy for marketing departments. And voice search or voice marketing is one of the great technological revolutions on the horizon. Voice Marketing: Alexa, Siri, Bixby, Google Assistant … All these names of voice assistants are increasingly present in our daily lives. ![]()
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